AI image generators can produce a striking picture from a single sentence, but getting the image you actually had in mind takes a bit of method. This guide gives you a reusable formula and a troubleshooting list.
The prompt formula
Describe the image in this order:
- Subject: who or what, doing what.
- Setting: where and when.
- Style: photo, watercolor, flat illustration, 3D render and so on.
- Composition: close-up or wide shot, angle, where the subject sits in the frame.
- Light and color: soft morning light, high contrast, muted palette.
- Format: aspect ratio, for example square for social posts or wide for banners.
Before and after
A coffee shop.
A small neighborhood coffee shop on a rainy morning, seen from outside through a large window. A barista pours latte art at the counter. Warm interior lights, cool blue street tones, photographic style, shallow depth of field, wide 16:9 frame.
The second prompt fixes the viewpoint, mood, lighting and format, so far less is left to chance.
Details that change results the most
- Lighting words such as golden hour, overcast, studio lighting or neon.
- Camera language such as close-up, aerial view, low angle or macro.
- Medium such as oil painting, pencil sketch, paper cut-out or isometric illustration.
- Mood such as calm, dramatic, playful or minimal.
Fixing common problems
- Too busy: remove adjectives and describe one main subject.
- Wrong style: move the style description to the start of the prompt.
- Garbled text in the image: keep any words very short, or add the text afterwards in a design tool.
- Odd hands or faces: regenerate, choose a wider shot, or use the tool’s edit feature to fix one area.
- Inconsistent results: keep the prompt identical and change only one detail at a time.
Use images responsibly
Check each tool’s terms for commercial use. Avoid prompts that copy a living artist’s distinctive style or recreate trademarked characters and logos, and don’t create realistic images of real people without their permission. If an image could be mistaken for a real photo, consider labeling it as AI-generated.
Key takeaways
- Subject, setting, style, composition, light and format: in that order.
- Lighting and camera words change results more than extra adjectives.
- Change one thing at a time when refining.
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