“Prompt engineering” sounds technical, but for most everyday work it comes down to one skill: giving the AI the same information you would give a capable new colleague. Vague requests get generic answers. Clear requests get useful ones.
The four-part prompt
A reliable structure is role, context, task, format:
- Role: who the AI should act as, for example “You are an experienced customer support writer.”
- Context: the background it can’t guess, such as your audience, your product and any constraints.
- Task: exactly what you want done, including limits.
- Format: how the answer should look: length, structure and tone.
Before and after
A weak prompt:
Write an email about the delay.
A stronger prompt:
You are writing on behalf of a small online furniture store. A customer's sofa will arrive 10 days later than promised because of a supplier delay. Write a short, apologetic email that explains the delay, gives the new delivery window and offers free delivery on their next order. Keep it under 120 words, friendly but professional, with a clear subject line.
The second version says who is writing, what happened, what to include and how long it should be. You get a usable draft instead of a template you have to rewrite.
Eight habits that improve results
- State the goal. Say what the output is for and who will read it.
- Give examples. If you want a certain style, paste a short sample and ask the AI to match it.
- Set constraints. Word limits, reading level and anything to avoid.
- Ask for structure. Bullet points, a table or numbered steps: say which.
- Break big jobs into steps. Ask for an outline first, then expand each section.
- Invite questions. End with “Ask me anything you need to know before you start.”
- Iterate. Treat the first answer as a draft and say exactly what to change.
- Check the facts. AI can sound confident and still be wrong. Our guide to AI hallucinations shows how to catch errors.
Three prompt templates to copy
Summarize
Summarize the text below for [audience] in [number] bullet points. Focus on [what matters most]. Flag anything that needs a decision.
Text: [paste here]
Rewrite
Rewrite the following to be clearer and more concise for [audience]. Keep the meaning and every fact. Target length: [X] words.
Text: [paste here]
Brainstorm
Give me 10 ideas for [goal]. For each one, add one sentence on why it might work and one risk. Skip [anything you've already ruled out].
Common mistakes
- Asking several unrelated things in one prompt.
- Assuming the AI knows your company, your product or what you discussed in another chat.
- Accepting the first answer without reading it critically.
- Pasting confidential data into tools your organization hasn’t approved.
Key takeaways
- Write prompts the way you’d brief a smart new colleague.
- Role, context, task and format cover most of what the AI needs.
- Iterate on drafts instead of starting over.
Leave a Reply